1. Video production is complex so we are simple

At SO/SO, we recognized the need for a unique, engaging, and people-centric approach to video production. Our philosophy is rooted in the belief that creating videos should be an enjoyable experience for everyone involved - essentially, the most fun you can have while keeping your clothes on.

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2. Collaboration over subordination

Our team values collaboration over hierarchy. Each individual brings a distinct set of skills and expertise to the table, working together to elevate the content we create.

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3. Customer is Not always right

We believe in creating an environment that encourages open and honest dialogue. While we respect our clients perspectives, we also acknowledge that sometimes they may not have all the answers. This approach allows us to collectively discuss, debate, and refine ideas, ultimately leading to the best possible content.